04 · B2B PORTAL
B2B wholesale ordering portal
Every reorder that requires a phone call is a reorder that competes with your buyer’s schedule. They want to check whether a style is still available in their sizes at 9pm, place the order, and move on. If that means waiting for your office to open, some of those orders quietly stop happening.
The signs this is costing you
- 01Buyers phone or email to ask what they ordered last season.
- 02A PDF price list got forwarded, and now an account is quoting a price that was never theirs.
- 03Your team answers the same availability question several times a day.
- 04Reorders from smaller accounts taper off without anyone deciding to stop buying.
- 05Someone is manually building order confirmations that the system already knows.
How Chukwu handles it
Each buyer sees only their own pricing
Accounts log in to their negotiated price list, not a generic catalogue with a discount applied at checkout. Nothing is emailed, so nothing gets forwarded to an account it was not meant for.
Availability is live, at size level
Buyers see what is actually available by style, colour, and size — the same numbers your floor is working from, updating as picks and returns happen, rather than a nightly export.
Reorder from history in one step
Full order history is visible to the account, filterable by season, date, or product, and any previous order can be repeated and adjusted without anyone reconstructing what it contained.
Portal orders are just orders
An order placed in the portal lands in the same queue as an EDI 850 or an email PDF, with the same pricing, duplicate checks, and allocation. It does not become a separate channel your team has to reconcile.
MODULES INVOLVED
What does the work
Common questions
What is a B2B wholesale ordering portal?
It is a login where your trade accounts place and repeat orders themselves, against their own negotiated pricing and your live availability, instead of phoning or emailing your office. For wholesale it has to show availability at size level, because that is the question buyers actually have.
Will buyers see each other’s pricing?
No. Pricing is resolved per account at login. Each buyer sees their own negotiated prices and their own order history, and nothing is distributed as a file that can be forwarded.
Does it work for accounts that still want to order by email?
Yes. The portal is an additional channel, not a replacement. Email PDFs, EDI, rep entry, and portal orders all land in the same queue, so you can move accounts over at whatever pace they accept.
Can buyers see stock that is already allocated to someone else?
Availability shown to buyers accounts for what is already committed, so the portal does not sell a size run that is allocated against another order.
See what this looks like in your operation.
The free diagnostic maps your current workflow and says which module removes the most pain first. Two to six weeks to the first module.